Ten years ago to build a powerful brand image you needed to hire a powerful brand agency and pay powerful dollars. Today thats just not the case. With a little focus and organization you can accomplish what some companies pay $40,000 for for $4,000. That may be a touch extreme, but not entirely. Go to some web agencies and ask for a custom designed content management system website and you can pay anywhere from $3,000 to $15,000 dollars depending on the firm. Or you can take advantage of Crowdsourcing or free lancers to accomplish the same thing for as low as $1,000. I’m not saying not to hire an agency. I’m just saying evaluate where you’re skills are, what you can personally manage and what you need others to manage for you. Make a decision and get to work. Below are some great resources for getting creative and technology work done. Check em out.
1)oDesk.com: oDesk is an website that allows you to search for technology resources, business process outsourcing resources and even design resources from around the world. You can get just about anything done on oDesk with great results. Just heed this tip! The quality of the product you get in return will be in direct proportion to the quality of the direction you give to the contractor. We recommend working on a fixed cost basis with contractors at first and to set your budget lower than you think you can get a project done for. Great site for data entry professionals and developers.
2) Crowdspring.com: Crowdspring is a crowdsourcing website. Basically crowdsourcing is where you submit a project as a contest to a group of creative professionals, you recieve 50-100 entries based upon your creative direction, select the contractor you’d like to work with, then award the project and work through iterations. Great for Logo Design- I’ve gotten some awesome logo designs for under $300.00.
3) elance.com- This site is similar to oDesk with a little better turnout for design specific resources and also creative professionals from English speaking countries. I would recommend trying oDesk and elance and picking the platform you feel most comfortable with. It really is a preference, both are great.
If you need some help thinking of ways to reduce your marketing budget and increase your deliverables? Drop us a line. We help companies and individuals think outside the box and find innovative ways to build great brands and digital assets.
Let’s face it, its a digital world! Before I get into this article, to get you in the right frame of mind answer the following three questions to yourself…
1) Do you think you will look to the web more often or less often to research, buy and socialize in five years?
2) Do you think a referral from a trusted source will happen more often than now in five years?
3) Do you think employers or potential business partners will do more online research on you in the future or less?
We already know the answer to these questions, they are obvious. So lets just make a broad statement that will be mostly true; in five years your first impression in many cases will be because of your web presence. yes, there is a lot you can do to fix your existing presence with pictures and text on your social profiles, but if you really want to be proactive, why not take some pride in your own personal website. This site is targeted mostly towards actors/actresses, models, musicians and atheletes, but this really applies to everyone. Some of the biggest celebrities have an average on line presence at best. Here are a few basics questions to ask youself when building your own site.
1) What are my 5 year personal and career goals? You may not think this relates to the design of your website, but it does. Everything digital can be backed into a number. If you have a financial goal, or other, chances are you can put a number on how to get there. There are two types of numbers you need to focus on, one is exposure, the other is conversion. Conversion is all about user interface and design. A professional web designer can help with both.
2) What actions do I want people to take on my site? Do you want them to call you, email you, like your facebook fan page and why? All of these are critically important.
3) Who am I trying to connect with? You can’t please everybody, but you can connect with somebody. Find your niche, focus on them and everything else will fall into place.
If you want a personal brand consultation, feel free to contact LyfeStyle Collective @ http://www.lyfestylepromos.com or call us at (877) 551-5256.
Quick, answer the following question…
– What is your 5 year plan for your career, life, etc?
I know, its a pretty generic question in general, the trick is for you to continually take out the generic. What’s the opposite of generic? Well, in this case its specific, but to elaborate, it’s really “measurable”. If you have a goal that you can put a numerical value and a date to, your life just got easier. Well, how do I do that? You might ask…
If for example, your a promotional model and you’re looking to make $100,000 next year. You currently make $30,000. Follow me here, if you were able to make an average of $1,500.00 per event you did as a result of your digital brand, it would take you 46 events outside of what you are already doing to hit that number (70,000 is the difference to get to 100,000, divided by $1,500 per event, equals 46 new events). If you got booked for an event 1 out of 4 times somebody contacted you online, that means that you would need to be contacted 184 times online next year to achieve that goal on top of what you already get contacted.
To simplify, all you need to do is record how many times you got contacted for bookings last year. Now our goal is to start from 0 and get to 184 contacts. Sounds like a lot? Well, at least you know the truth, most people never back their goals into a number and as a result never put forth the effort required to hit their goals. The worst part is, they typically think they are on pace to hit their goals everyday.
If you’d like to learn more about how to turn goals into numbers, contact us @ http://www.lyfestylepromos.com